Unlocking the Potential of Bubble Waffles
Everything you need to know
Summer is right around the corner, and we know that you're probably busy planning your menu for the season. But have you thought about adding a fun and delicious option that's sure to be a hit? We're talking about bubble waffles and bubble tea - the dynamic duo that's taking the culinary world by storm!
In recent years, bubble tea has become a global phenomenon. Originally from Taiwan, this beverage rapidly conquered the tastebuds of customers around the world, from LA to Paris and Dubai. According to a report by Allied Market Research, the global bubble tea market was valued at $2.4 billion in 2019 and is projected to reach $4.3 billion by 2027, with a compound annual growth rate of 7.8%. Food for thought!
But in such a crowded market, selling bubble tea alone is no longer enough. Existing boba shops and new concepts alike have to find ways to differentiate themselves from the competition. So far, offering side desserts and menu combos seems to be the most effective strategy.
And that's where bubble waffles come in.
If you're not familiar with bubble waffles, let us fill you in. Also known as "eggettes," bubble waffles have been a beloved street food in Hong Kong since the 1950s. Their unique shape is created by cooking the batter in a special iron with small, egg-shaped molds. The batter creates pockets or air when cooked, giving the waffles its distinct texture – crispy outside and soft inside.
It's easy to see why bubble tea and bubble waffles are a great pairing. But beyond the obvious bubbly theme, the combo offers other compelling arguments.