Chewco Makes Its Expo West Debut with Better-For-You Ube Bakery & Beverage Solutions
Chewco, a B2B food solutions brand specializing in Asian fusion dry mixes and ready-to-bake frozen dough, will make its first-ever appearance at Natural Products
Expo West 2026, marking a key step in the company’s expansion into the North American natural and specialty food market.
Exhibiting at Booth #2089A, Hall B, Chewco will showcase a lineup of better-for-you ube bakery and beverage concepts, including High-Protein Ube Shokupan (Japanese Milk Bread), Ube Mochi Cookie, and an Protein Ube Latte made with their commercial powdered ingredients. All concepts will be available for sampling at the booth.
Trend-Driven Flavor Meets Better-For-You Formulation
Ube—a vibrant purple yam traditionally used in Southeast Asian desserts—is gaining visibility across North American menus as consumers seek trendy Asian flavors that feel both comforting and exciting. At the same time, bakery and beverage categories continue to evolve toward health-forward formulations, with growing interest in gluten-free options, higher protein content, plant-based alternatives, and clean-label ingredients, while maintaining appealing texture and indulgence.
Chewco’s Expo West debut reflects the convergence of these trends, combining Asian bakery and beverage inspiration with formats designed for commercial production and foodservice scalability.
“Ube represents a new generation of Asian flavors that resonate strongly with North American consumers,” said Tammy, Vice President at Chewco.
“It offers visual impact, gentle sweetness, and versatility across bakery and beverage applications—making it a compelling platform for better-for-you innovation.”
Leveraging Asian-American Expertise for Scalable Solutions
Chewco leverages its expertise in functional powdered ingredients, dry mixes, and frozen dough systems to help brands and partners translate Asian fusion flavors and textures into high-performing, production-ready solutions for the North American market. The company’s approach focuses on balancing nutrition, texture, and operational efficiency, enabling customers to develop products that meet evolving consumer expectations without adding complexity to manufacturing.
“Our strength lies in adapting Asian ingredients and textures into formats that work at scale,” Tammy added.
“Whether through powdered mixes or ready-to-bake dough, our goal is to help partners deliver healthier alternatives with added value—without compromising on taste or experience.”
A Milestone Start to 2026
Expo West 2026 marks an important milestone for Chewco as it enters the natural products space more visibly.
“Starting 2026 with our first Expo West is incredibly exciting for us,” Tammy said.
“We’re looking forward to connecting with retailers, foodservice operators, co-packers, and manufacturing partners who are exploring the next wave of health-forward, Asian-inspired innovation.”
Visit Chewco at Natural Products Expo West 2026
📍 Texture Maker Enterprise Booth #2089A, Hall B
📅 March 4–6, 2026
📍 Anaheim Convention Center, Anaheim,CA
Chewco is a brand by Texture Maker Enterprise (exhibiting at Expo West under the Texture Maker name). Headquartered in Taiwan, the company recently expanded its global footprint by opening a representative office in California to better serve the North American market.
